Excited to share my designs for P3 Paid Media & OOH for 7-Eleven 🥤 ⛽
This was my first time doing paid media and OOH for 7-Eleven, and once I heard I would get to concept an updated look and feel, I was beyond excited.
I originally pitched 4 concepts, each with their own unique characteristics. I knew I wanted to incorporate the iconic stripes into the design, they are instantly recognizable as a branding element, as well as being extremely bold and eye catching (which is perfect for OOH).
We landed on a concept that emphasized product photography; big, bold, cropped in photos speak to the craveability of the products. We kept the lockups minimal on paid, and added a 3D effect on OOH to allow for higher contrast. We added in the iconic 7-Eleven stripes logo which is seen on storefronts across the globe, to ensure a brand-first design.
In addition to static OOH, I had the opportunity to storyboard around the animation for digital OOH. Thank you to Austin Guttery for helping me bring those to life!
Overall, I am very happy with how this project turned out, it's my largest project to date while working for 7-Eleven & I can't wait to continue to share more work!
Copy: Camille Bibbee
Creative Director: Anne Frey
This was my first time doing paid media and OOH for 7-Eleven, and once I heard I would get to concept an updated look and feel, I was beyond excited.
I originally pitched 4 concepts, each with their own unique characteristics. I knew I wanted to incorporate the iconic stripes into the design, they are instantly recognizable as a branding element, as well as being extremely bold and eye catching (which is perfect for OOH).
We landed on a concept that emphasized product photography; big, bold, cropped in photos speak to the craveability of the products. We kept the lockups minimal on paid, and added a 3D effect on OOH to allow for higher contrast. We added in the iconic 7-Eleven stripes logo which is seen on storefronts across the globe, to ensure a brand-first design.
In addition to static OOH, I had the opportunity to storyboard around the animation for digital OOH. Thank you to Austin Guttery for helping me bring those to life!
Overall, I am very happy with how this project turned out, it's my largest project to date while working for 7-Eleven & I can't wait to continue to share more work!
Copy: Camille Bibbee
Creative Director: Anne Frey
OOH featuring the $4 Chicken Sandwich offer. Bold, craveable food photography paired with a clear offer lockup, and a large brand connection.
I had the opportunity to storyboard for animation, primarily for a few of our OOH placements. I wanted the animation to be simply yet effective. I really wanted the 3D treatment of the lockup to POP.
My favorite part of paid media projects, is designing all of the offer lockups. It can be challenging sometimes to balance hierarchy, but I am proud of how these all turned out!