This was my first larger project working at 7-Eleven. I was shown previous examples of this campaign and felt as though using stock vectors was taking out the personality of a brand that has so much personality to give. This led me to pitching 2 concepts to the Creative Directors that I wanted to illustrate for the hero image of both the email as well as the pushes. Concept 2 was the chosen direction and from here I began to develop out the illustration for both 7-Eleven and Speedway.
This project was met with an overwhelmingly positive reaction, that I began working on these types of projects for the next 6+ months, creating custom illustrations for each one.
