Loa & Faye is a skincare brand that offers beauty and wellness products for all skim types. Vegan, cruelty-free, and woman owned.
When I started this project, my goal was to keep the branding relatively simple and focus primarily on type and color, having any illustration or vector items be in addition. I made a custom type logo using a pre-existing font as the base and making a few small tweaks to allow the logo to be more playful and unique.
From a consumer perspective, when buying skincare, colorful packaging mixed with clear messaging Is what draws me in.
